How Amazon's Bezos Sparked Demand for Kindle 2

Eight techniques to craft memorable messages about a new product

Amazon's (AMZN) new e-reader, the Kindle 2, begins shipping Feb. 24. The press conference and subsequent interviews CEO Jeff Bezos used to play up the launch of the product include several techniques that may help improve your pitches. Here are eight Bezos messaging techniques that you can incorporate into them today.

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