The Battle of Mobile Software Apps

The profusion of online "app stores" for mobile-phone software programs is a nightmare for developers trying to pick which platforms to target

Imagine if makers of, say, vacuum cleaners needed to design different models for different stores. One for Wal-Mart (WMT), another for Target (TGT), another for Tesco (TSCO.L), and yet another for Carrefour (CARR.PA). That's a bit what it's like to be in the business of writing programs for mobile phones.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.