Christian Louboutin Says: Let Them Wear A $6,295 Pair of Shoes

Retailers of all stripes have been grappling with ways to bring shoppers into their stores, slashing prices, offering giveaways and deploying a host of other enticements. With the economy in a ditch and consumers holding ever more tightly to their wallets, even luxury establishments are feeling the pinch. In December Saks Fifth Avenue dropped prices on its designer goods up to 70% in some cases while fine dining establishments across the country have recently started to offer special prix fixe “value meals” and discounting dishes to keep their tables filled and turning regularly. So it was with interest that I stumbled upon one luxury firm’s strategy to capture sales and interest. Famed shoe designer Christian Louboutin has decided to go for extreme opulence. Louboutin is set to debut his limited edition Marie Antoinette Collection (in collaboration with embroiderer Jean-Francois Lesage) at the end of this month. Just 36 pairs of the ornate creations — available in three colors: pink, yellow, and blue will exist in the world — and they carry a price tag of $6,295. Glamour.com cautions that these “little ballgowns for the tootsies” could “cause a freak-out.”

To continue reading this article you must be a Bloomberg Professional Service Subscriber.