EA Sports Gets into Real Life GoodsJames Brightman
EA Sports has announced a partnership with Toy Island "to develop a unique new line of sports equipment that will bring the excitement of video game simulation outside onto the fields of play." This multi-year deal is actually part of an older agreement with IMG from February 2008. EA Sports said the products will make use of infrared, motion and equilibrium sensors and will "serve as a virtual coach as they instruct the user on form and technique, speed and power, and more."
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