MOMA's Brooklyn outpostHelen Walters
The 50,000 commuters who pass through the bustling (and apparently permanently under construction) Atlantic/Pacific subway station in Brooklyn each day might find themselves focusing on their immediate surroundings rather than grimly fixating on the dream of attaining their destination. At least, that’s the hope of executives from New York’s Museum of Modern Art, which has rented the station’s 58 ad units and installed reproductions of some of the institution’s most iconic and beloved artworks. (Robert Indiana’s “Love” image installed in the stairwell entrance to the B/Q train platform, shown, above.)
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