Cutting Startup Costs

When big initial costs make it hard to start your business, look further into the figuresthey may not be as scary as they seem

As a startup wedding and event photographer, I made a list of all everything I need to purchase for my business, and it literally scared me. Between investing in equipment, software, Web site design, and advertising, my projected income is much less than my necessary expenses for this company. Photography has been my life's passion, and I really want to succeed. Is there any advice you can offer me? —M.M., Chicago

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