DTV: Rabbit Ears and FUD

Spreading FUD—fear, uncertainty, and doubt—is an old marketing technique in the tech business—and Washington policy debates. The discussion of the now-postponed digital TV transition has been mired in an unusual amount of FUD. You’d think that television might get a story that so intimately concerns itself right, but not if you read headlines like “ Rabbit ears get reprieve” used by CNN both on the air and on its Web site.

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