Inane Doritos Ad Wins Super Bowl Poll. Do we smell a rat?

This morning USA Today released the results of its

This morning USA Today released the results of its “Ad Meter”, the yardstick advertisers use to judge their Super Bowl ads. Not all of the scores jibe with our assessment of the game, but I thought the declared winner, Doritos, was downright outrageous. Did these 288 grown men and women from Portland, Oregon and McLean, Virginia — two places I always thought sounded decent enough — really chuckle hardest, grin widest, and twiddle their “ad meter” devices most vigorously when the twitchy man threw the snow globe at the vending machine? Of all the things advertisers tried last night, was that really all it took?

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