Philippe Starck on Design, Invention, and Branding: Recession Advice

I recently sat down with Philippe Starck, one of the world’s most well-known designers, to talk about the connection between design—so often misunderstood as mere cosmetic flourish—and innovation. He was at New York’s SoHo House promoting his new, $1,500 Zikmu speakers, which he created with French electronics maker Parrot. You might ask, why should we care about high-end wireless speakers during a recession? Well, if you watch Monsieur Starck, you’ll see he has some valuable lessons for businesses looking to create attractive new products during harsh economic times. We discussed the relationship between engineering and elegant design and how to keep a brand consistent when creating both high-end and low-end product lines (as Starck once designed for Target).

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