Why the BBB Changed Its Rating System

A conversation with the nonprofit about its new letter grades, how the process works, and how to make it work for your small business

The Better Business Bureau is handing out report cards to businesses, and getting a good grade can help differentiate a small firm from its competitors. Until this year, the BBB gave companies either a "satisfactory" or "unsatisfactory" label, says Steve Cox, vice-president of communications for the nonprofit's national umbrella organization, the Council of Better Business Bureaus. He spoke recently to Smart Answers columnist Karen E. Klein about how the new system of letter grades can provide consumers with confidence about a small business. Edited excerpts of their conversation follows.

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