At one time, business schools "greened" their MBA curriculums in response to a new wave of students for whom sustainability was more than just a catchphrase. It was a core value.
That time, however, has passed. Today, business schools are continuing to ramp up their efforts for green curricula, but for a much different reason. In a world beset by economic woes as well as environmental problems— from the scarcity of natural resources to climate change—sustainability represents one of the few potential bright spots in an otherwise dismal recruiting environment.