Spies in Your Mobile Phone

That’s the title of the story I did today about a complaint that a couple of consumer groups filed with the FTC about mobile marketers.

US PIRG and the Center for Digital Democracy argue that industry players don’t provide enough disclosure about what kind of data they collect and what they do with the data. And though the industry policy is opt in when it comes to collecting data, the groups say people don’t understand that they’re agreeing handing over data when they download an application.

Mike Wehrs from the Mobile Marketing Assn. says that the industry has moved to protect privacy through industry and plans to do more, by setting up a complaint system and coming up with standardized privacy guidelines that could provide shorthand refers to more complete privacy policies online.

It’s worth paying attention to the consumer groups. Afterall, they’re the ones who helped put behavioral targeting in hotseat, er spotlight.