A Digital Ad Blitz for Cable's Disney XD

Remember the good old days when companies launched a new cable channel or TV show with flashy billboards alongside the interstate? Well, the new place for promoting TV channels, it seems, is the digital highway. At least that's the way Walt Disney (DIS) seems to be marketing its latest offering, Disney XD, a new cable channel that will launch on Feb. 13.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.