Plantronics, Altec Lansing Rack Up Innovation AwardsMatt Vella
CES may have arrived this year with barely a whimper, especially given the dire state of the consumer electronics industry. But, Plantronics Inc. and its consumer audio division, Altec Lansing, have plenty to crow about it seems. The company won a combined six 2009 Innovations Design and Engineering Honoree Awards from the Consumer Electronics Association. (Read the press release here.)
Altec began a transition from a company that was happy to sell derivative, also-ran iPod docks into a more design-oriented outfit late last year. We wrote about how the company’s executives are changing its corporate culture back in September. From our story:
[The] plan is nothing short of a relaunch of the Altec brand, refreshing its image—including Web site, packaging, and point of sale displays—as well as the industrial design of its products. Nearly two years in the works, an initial slate of four new products—including iPod docks and PC and MP3 speakers—launching this month will carry a new logo, designed to evoke subtly the shape of the company’s classic loudspeakers.