A Modest Blogging Proposal

If "pay per post" lets online writers shill for cash, why not go all the way and sell real-life opinions, too?

It all started with a simple question from Forrester Research (FORR) analyst Jeremiah Owyang late in the afternoon on Friday, Dec. 12. A few days earlier, blogger Chris Brogan had written about his decision to accept $500 from Kmart to find out what's cool to buy at the discount retailer and then write about it. Owyang posted a question to his readers on microblogging site Twitter, asking whether it's O.K. for brands to approach bloggers in that manner.

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