Driving the Ford Flex
When Ford unveiled the Fairlane concept in 2005, the company attempted to "rewrite the people mover story", according to Group Vice President of Design and Chief Creative Officer, J Mays. The Minivan, once the symbol of suburban America, had fallen out of favor—its dowdy, "soccer mom" image eschewed in exchange for upscale, aggressive SUVs. According to Mays, the idea with the Fairlane was to "move people emotionally as well as physically", something few minivans had done before.
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