Tech Innovations for Tough Times

How GE and others are using alternative techniques such as TRIZ to make R&D more efficient

For General Electric (GE), innovation isn't just about developing better technologies; it's also about not wasting cash on the wrong ones. That focus on saving money is even more important now that the economy has gone into a tailspin, dragging down GE's earnings and share price. The company's researchers have a surprising tool that could help: a method pioneered back in Stalin's Soviet Union.

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