Korean Carmaker Hyundai Goes Green

It'll take a lot to catch up with Toyota and Honda, but Hyundai has ambitious plans to be a fuel efficiency leader by 2015

For years, Hyundai Motor studied Toyota's (TM) renowned meticulousness in manufacturing to improve the quality of its own cars. Now the Korean company is setting its sights a lot higher: By 2015 it wants to leapfrog Toyota in green car technologies in the U.S. market. The company's hope is that its strategy will win cachet for the brand in America and other key markets.

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