Business Schools Urged to Diversify

With fewer African Americans and Hispanics pursuing MBAs, companies are demanding B-schools graduate more minorities or face consequences

During a sunny day last spring on the leafy Bloomington campus of Indiana University's Kelley School of Business, Dean Daniel C. Smith struck up a conversation with a visiting recruiter from General Mills, one of Kelley's top MBA employers. The talk quickly turned to Kelley's low African American and Hispanic enrollment numbers: At a combined 5%, they were among the very worst in BusinessWeek's Top 30 U.S. MBA Programs. Enough was enough, the recruiter said: "Diversify within three years, or we'll start recruiting elsewhere."

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