Online Marketers Wooing Minorities More

As Internet use among Latinos, African Americans, and Asian Americans rises, advertisers are beginning to take notice

Even as companies rein in marketing spending during a sinking economy, many advertisers are likely to step up efforts to reach minorities online in the coming months, researchers say. Amid increases in the numbers of Hispanics, African Americans, and Asian Americans online, marketers are adapting campaigns to court these markets, online advertising researcher eMarketer said in a Dec. 17 report.

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