Dell and Two Behind-the-Scenes Green Innovation Stories--involving Blogs and...Beer?

Dell just announced that it’s launching a new initiative to get really green by reducing packaging materials for its desktops and laptops by 10 percent in the next four years. This would result in saving the company about $8 million, the company says. On the heels of the press release, I’d love to share some intriguing details on Dell’s innovation process in the packaging area that I culled from a behind-the-scenes conversation with Oliver Campbell, Dell’s senior manager of global packaging.

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