Windows Mobile: What Microsoft Needs to Fix

Microsoft is losing ground in wireless phones to Apple and Google. To keep up, it needs touch displays, mobile cloud computing, and its own app store

In September, Microsoft Chief Executive Steve Ballmer spent a week traipsing across Europe and parts of the U.S. schmoozing 17 of the world's largest handset makers and wireless carriers. It was Ballmer's longest trip ever aimed at drumming up support for Windows Mobile, the company's software for cell phones. The trip may not have been long enough.

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