Holiday sales: More work, more hours, less profitBy
Jeremy Shepherd, founder of PearlParadise.com in LA, checked in today with an update about how his holiday sales look for the first 10 days of December. Sales volume has more than doubled since the same period in 2006, but the average order has dropped from $695 to $292, or 58 percent. (The change from 2007 was somewhere in between. Last year, he says the firm “squeaked out a successful Christmas with last-minute, site-wide discounting.”) This is the trend Jeremy reported when he got in touch earlier this month.
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