Making YouTube Work for Your Business

The video site can be a great potential resource. But brevity counts. So does clear sound and limited use of PowerPoint

It took John F. Kennedy less than 18 minutes at Rice University in September 1962 to inspire a generation to land a man on the moon. It took Barack Obama 17 minutes at the Democratic Convention in July 2004 to persuade millions of viewers that he had fresh ideas. It took San Francisco Mayor Gavin Newsom seven and a half hours to give his State of the City address in December 2008. Yes, you read that last sentence correctly—Newsom's presentation lasted more than seven hours. Newsom tried something different by delivering the entire 10-segment presentation on YouTube (GOOG). It was different all right. But it could have been more effective had he kept a few basic lessons in mind.

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