Leno Show Moves to Prime Time

Moving Jay Leno to prime time is another bold stroke from NBC Universal CEO Jeff Zucker. But will it pay off?

I have to admit: I admire Jeff Zucker. Sure, the NBC Universal chief executive is a tad hyperactive and can be a little glib. And his elbows are sharp enough that a lot of folks in Hollywood complain of perpetually sore ribs. But in moving his business ahead, the guy sure knows how to find—and exploit—the things that other people miss. This is the guy who virtually invented "supersize" TV shows that added a few extra minutes to some of NBC's then-hot shows to keep viewers from flipping the channel.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.