Improve Your Cold-Calling Results

Start by building up your reputation and credibility in the community, so prospects will know you and your services

I own a coaching business and do a lot of cold-calling. I frequently leave messages, either with assistants or on voice mail, explaining what I do and leaving my call-back information. However, I get no results. What should I be doing differently? —S.C., Grants Pass, Ore.

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