TraceTracker Tracks Food Safety on the Net

To pinpoint trouble with tainted food, Norway's TraceTracker has a global system that tracks products' ingredients from farm to supermarket

Talk about an image problem. For weeks, newspapers around the world have carried stories about dairy-poisoned babies—at least six have died, and 300,000 have been sickened—and chronicled how milk, eggs, soy-based foods, and even candy bars containing ingredients from China have been contaminated with melamine (, 10/31/08), an industrial chemical used in plastics and fertilizers.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.