What Are the Five Traits of Highly Innovative Companies?Michael Arndt
I recently had a chance to talk with Rajesh Chandy, a marketing professor at the University of Minnesota’s Carlson School of Management and co-author of a new study on corporate innovation. He and his fellow researchers, Gerard Tellis of the University of Southern California and Jaideep Prabhu of Cambridge University, find that the most important factor in a company’s inventiveness is its corporate culture. That itself may not be a shocker.
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