Marcial: Procter & Gamble, Durable in a Downturn

A robust return on equity, steady earnings growth, and recession-resistant products make the consumer-goods titan a strong defensive play

In these scary times—when many companies are ratcheting their sales and earnings guidance lower—where do investors turn for stability and predictability? Only a few of the mightiest of the blue chips have been able to weather the global financial crisis and economic recession without big hits to their earnings power.

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