Make Giving Part of Your Business Strategy

Use charitable giving to increase sales, lift employee moraleand help out your favorite cause

Talk about great philanthropists, and the names of celebrated entrepreneurs—think Carnegie, Ford, and Rockefeller—are sure to come up. Those who've amassed fortunes but haven't forgotten their hardscrabble beginnings have long formed the backbone of philanthropic giving in the U.S. In more recent years, a new generation of success stories, from Bill Gates and Oprah Winfrey to younger moguls such as Google's Larry Paige and Sergey Brin, have joined the ranks of givers.

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