Maximizing Trade Show Leads

There are many benefits to attending an industry trade show. You scope out the competition, network with potential partners and customers, get feedback from attendees on your products and services, and meet with media for potential news coverage. But one of the most important, tangible items every sales and marketing executive expects to obtain from a trade show is a qualified list of leads for potential sales. Following are tips to help you qualify your leads and thereby maximize your trade show investment:

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