Digg: Not for Sale

The news aggregation site's CEO, Jay Adelson, spelled out Digg's drive for profitability

Over the last few years, Digg has become Silicon Valley's version of the boy who cried wolf. Like the child who warned local villagers that a wolf was about to attack his flock of sheep, potential buyers of Digg have repeatedly leaked reports that the company was about to be sold, but a sale was never consummated.

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