Lessons for Chinese Companies as They Go Global

With the right marketing and human resource strategies, Chinese companies like Haier are taking advantage of the world's slowing economy to emerge as global brands

Flush with cash, credit, and the ambition to become global players, leading Chinese firms are taking advantage of the fear and tumbling stock markets in America and Europe to increase their international presence. While the is certainly slowing, the country has not been wracked by the credit squeeze that has hit the rest of the world, as there is the tacit feeling that the government will bail out any of the big banks in distress.

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