A Japanese Video Game Company's Winning Streak

Despite the crisis, Hudson Soft is racking up big scores and profits, using an in-house celebrity promoter

Conventional wisdom says the $40 billion gaming industry's fortunes aren't tied to the economy. The rationale goes like this: During a downturn, people go out less and load up on video games for stay-at-home entertainment.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.