Wal-Mart Settles Mispricing Suit
Is that cashmere sweater in the cotton pile really 50% off? Did the store forget to give you that door-buster special price? Retail industry watchers say consumers are particularly vulnerable to pricing errors during the holiday shopping season because stores typically knock down prices dramatically, sometimes only for a day, to attract business. Shoppers should monitor prices quoted in flyers and in-store advertising and double-check their receipts before leaving the store. Even the biggest names in retailing sometimes get prices wrong.
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