Recognizing Small Businesses in Africa
Times are tough for small and midsize businesses. Around the world, consumer spending is down, loans are expensive, raw materials cost more than they did a few years ago, and investors are especially wary of taking chances on unproven enterprises. But for emerging businesses in Africa, the outlook is relatively bright. Entrepreneurs see big opportunities and little competition—notwithstanding the substantial challenges of operating in developing markets and the ripple effects of the financial crisis.
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