Buick cuts Tiger loose

At least there’s China. That’s about the only bragging point Buick has after breaking off its endorsement deal with Tiger Woods that says it’s not the stodgy moribund brand people think it is. For the past nine years, Tiger has cast a cool glow over GM’s Buick division as its pitch man. He won 14 majors in that time and has a clean-cut image and multi-ethnic background that crosses all kinds of boundaries. What’s more is that Woods made dozens of appearances a year for GM, more than he did for any of his other sponsors.

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