Italian silliness: Maserati says its cars can help (deserate) men pick up women

Need something on the lighter side during this maelstrom of bad economic news? I gotchyer comic relief right here. It’s no secret that owning an expensive car can improve anyone’s dating scene. At the very least, it will help you meet shallow people, car geeks and gold diggers, if that’s your bag. More politely put, expensive cars display wealth and in some circles, style, and taste. But Italian automaker Maserati is taking it a step further. In a play for the Maxim crowd, Maserati is running ads saying that the exhaust note of its V-8 engine actually sparks arousal in women. And the company says it has proof.

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