Green Investing Is Tops in Silicon Valley

At the Web. 2.0 Summit, the business of environmental technology trumps the Internet in interest and excitement

At last week's Web 2.0 Summit—the annual convention that has come to represent the new Web boom—a leading Web industry journalist asked me if green technology was here to stay, or if it is just another fad that would die at the hands of dropping gas prices and a recession. "I think it's one of the world's biggest opportunities," I responded, and what I wish I'd have added is this: It's also trumping the Web in terms of excitement, innovation, and inspiration for the next generation of entrepreneurs.

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