Bringing Obama-Style Inspiration to the Workplace

To rally employees shaken by the bad economy, borrow a page from President-elect Barack Obama's public-speaking playbook

As the global financial markets plummet and pink slips fly, workers are facing a crisis of confidence. They crave leaders who command respect and make them feel better about themselves and the world in which they live. Unfortunately, gifted communicators who can do this are scarce (BusinessWeek.com, 10/21/08). If you are looking for ways to rally your employees through the turmoil we are facing, consider borrowing a page from President-elect Barack Obama's public-speaking playbook. He's a good example of a leader who has mastered seven techniques common to inspiring communicators (BusinessWeek.com, 10/10/07).

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