Barter Exchanges Catch On as Credit Tightens

Small businesses find that trading for goods and services not only conserves cash; it can also substitute for borrowing and rack up savings

Shawn Cressman, president of Cressman's Lawn & Tree Care, the business his father started 33 years ago in Bethlehem, Pa., has occasionally engaged in bartering with other outfits over the years. But transactions were usually informal and not necessarily directly tied to the company's bottom line.

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