Q&A: Management Advice From a Retail Queen

Prudential Douglas Elliman real estate broker and retail consultant Faith Hope Consolo discusses how to motivate salespeople during tough times

Faith Hope Consolo has spent 25 years brokering deals on retail space and advising retailers—including Godiva (CPB), Asprey, and Fendi—so she knows firsthand how the U.S. financial crisis is handicapping her trade. "This landscape is different from any downturn we've had," says Consolo, who is chairman of retail leasing and sales for Prudential Douglas Elliman Real Estate, based in Manhattan. "There have been times when gas prices have been high, but not with a mass housing crisis, too. And the credit restrictions are making people uncomfortable about purchasing anything in general."

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