Negotiating with Venture Capitalists Now

Valuations of top-tier companies are falling, it's taking longer to get funded, and the terms are tougher

The past few years have been relatively easy for founders of startups to raise venture capital. VCs were willing to take bets on new markets—and make large investments. Bear in mind, I say "relatively easy" because only a tiny fraction of companies seeking venture funding actually get it. But with the looming global recession and the implosion of the financial markets, the VC game has suddenly become even more challenging. So what should founders expect in this new environment? Let's take a look.

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