The Rise of the Super-Discounters

Outfits like Dollar Tree, Family Dollar, and 99 Cents Only are thriving by selling goods on the super-cheap. But are their stocks getting expensive?
A shopper at a dollar discount store in Brooklyn, N.Y. Spencer Platt/Getty Images

As the U.S. faces a serious economic downturn, many Americans are seeking out the cheapest possible option when buying necessities. Enter ultra-discounters like Dollar Tree (DLTR), 99 Cents Only (NDN), and Family Dollar Stores (FDO).

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