business

ZipRealty will post customer-satisfaction scores for its agents

ZipRealty, the national real estate brokerage that gives rebates to buyers and commission discounts to sellers, will begin posting customer satisfaction ratings for its agents on its Web site starting Sunday.

The company has been surveying customers since it launched nine years ago and it will add all of those ratings to the Web site, ZipRealty Vice President Leslie Tyler told me today. But it will only post customer-satisfaction scores for agents who have been rated by at least three customers.

It’s important to note that none of these surveys are anonymous. The agent gets the results and knows precisely what the buyer thought (This might dissuade some folks from being truly honest. ZipRealty says its overall customer approval rating is 95%.

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