Startups: When Cutting Costs Won't Cut It

Entrepreneurs seeking capital in a downturn need a "must-have" business proposition, enough cash to keep operations on track, and a team that can execute

In just about every Silicon Valley boardroom the conversation inevitably turns to cutting costs. Once the pleasantries are exchanged and election handicapping subsides, executives eventually ask a variant of "How bad can it get?" and "How much should we cut?"

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