Google Ends Search Advertising Deal with Yahoo

After four months of wrangling with the Justice Department, Google has ditched its search advertising deal with Yahoo. The move, announced unilaterally by Google, had been widely expected in recent days, despite last-minute concessions by the two companies this week to mollify the concerns of antitrust regulators. They reportedly proposed a shorter term and a cap on revenue for the deal, under which Yahoo would run Google ads on some of its pages. (UPDATE: Here’s my story on why the end of the deal is no guarantee of a competitive search ad market.)

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