BA's OpenSkies Flies into Headwinds

It's bad timing for British Airways' new business-class-only OpenSkies as the industry suffers from slower demand and tougher competition
Dale Moss, managing director of OpenSkies airline. Getty Images

Aviation veteran Dale Moss has weathered some serious downturns before. Shortly after he joined British Airways (BAY.L) right out of college in 1970 as a reservations agent in New York, the U.S. economy fell into recession. Fast forward to 2008: Moss is now managing director of BA's new business class transcontinental airline, OpenSkies—and once again the global economy looks headed into a recession, this time potentially more painful than the one three decades earlier. Yet Moss is cautiously optimistic. "It's a difficult time for any business, but people still have to travel," he says.

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