BA's OpenSkies Flies into Headwinds
Aviation veteran Dale Moss has weathered some serious downturns before. Shortly after he joined British Airways (BAY.L) right out of college in 1970 as a reservations agent in New York, the U.S. economy fell into recession. Fast forward to 2008: Moss is now managing director of BA's new business class transcontinental airline, OpenSkies—and once again the global economy looks headed into a recession, this time potentially more painful than the one three decades earlier. Yet Moss is cautiously optimistic. "It's a difficult time for any business, but people still have to travel," he says.
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