How Asian Companies Can Beat the Recession

At Malaysian Airlines, Toyota, and other Asian companies, managing right in the worst of times is opening doors for the future

As the financial crisis spreads across the globe, businesses are recasting plans to deal with uncertainty. Recessions tend to shuffle the deck: When business slows, the opportunities to make mistakes or take advantage of weaker players increase. Companies make more dramatic gains and losses in recessions than in boom times, and those that make major gains are more likely to sustain them. The challenge is to anticipate where slowing momentum will hurt a business the most, then act to blunt the effect and position the company for a fast turnaround.

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