Virtual Reality Golf Takes Off in Korea

Nearly 300,000 Koreans play virtual golf regularly, and Golfzon, one of the country's fastest-growing companies, is enjoying the trend

At 6:30 p.m. on a Friday, Park Sang Pil and three of his colleagues at South Korea's BCcard rush to play a round of golf together. Although their tee time is just 10 minutes away, they still haven't decided on which course they will be playing. Not to worry: With just the click of a mouse, they can choose from more than 50 courses, including the Old Course at St. Andrews in Scotland (BusinessWeek.com, 7/11/08) and Pebble Beach in California. That's because Park and his pals are playing just a block from their downtown Seoul office, at Lemon Screen Golf Café. At the café, the foursome swing real clubs to hit real golf balls into a wall-size screen displaying virtual reality fairways.

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